THE WHITE ROCK
BREWERY PLANS TO GO BIG FOR 2018.
Locally based White Rock Brewery have big plans for growth in 2018. With an already well-established reputation across the Channel Islands for producing quality craft beer, we now have plan a major export drive into the UK, Europe and the Middle East.
A deal has now been finalised with Waitrose to stock our beer and gin range in a number of UK stores. This provides a massive opportunity to drive national recognition of the brand and comes on the back of deals already secured locally with Waitrose, CI Co-operative and Sandpiper CI’s Food Halls and Iceland stores. We are also working hard in building relationships with key national beer wholesalers to drive exposure and sales across the UK craft pub network.
Only last week we took over the taps of the Hope Pub in London, which was voted as Greater London CAMRA pub of the year in 2017. And as part of the launch night promotion deal our beers had total exclusivity giving us an excellent opportunity to showcase our offering and build sales traction. The night proved a major sales success, with Scapegoat, our new golden beer, proving a big hit. On the back of this successful evening, White Rock products will now feature permanently at this prestigious London site.
Ross Gledhill, MD of White Rock said of the launch in London:
“The launch night in the Hope Pub was a huge success for White Rock. The pub was full to the rafters and our beer did not disappoint. We were inundated with positive comments and feedback was particularly positive for the new Scapegoat Golden Beer. It was the best seller of the night and was praised for its flavour and brand identity”.
The brewery sees the development of new beers and diversification into gin distilling as key to its expansion and growth over the next ten years. The company is particularly excited about its recently launched premium gin range, Unit Six. The product is being positioned at the top end of the market and is particularly appealing to the affluent professionals in London. Also, the expat community in the Middle East and Asia have been very positive about the product and talks are nearing completion for distribution into these regions.
Ross Gledhill commented.
“We are confident that the unique vacuum distillation, alongside our fractionation process, used in the production of our new gin gives us an edge over our competitors. We’re only a handful of companies to produce gin in this way which leads to a refined, subtle taste with a stronger flavour.
Because of our distillation process, we have been invited to lead the talks at the four ‘expert sessions’ at the Telegraph Gin Experience being held in London this coming July and August. We’ll also be conducting taste session throughout the two day event.
2018 also sees us as a key exhibitor at the Craft Beer Festival at the NEC in Birmingham this July. This, again, provides a marvellous opportunity to showcase our range of fine ales. Giving us an opportunity to invite distributors and customers alike to see our range of products in action.
However, the focus for 2018 will not only be on overseas expansion, but also in continuing to build our brand across the Channel Islands. A key development will be the launch of a bigger and better brewery and distillery in St. Peter Port. It will be kitted out as a state of art facility and will allow us to upscale production for both our beers and the new gin product. We’ll also have an exciting new retail outlet on site to showcase our product range as well as selected Kingfisher and Heineken brands with contributions from craft brewers across the UK and beyond.