TEN DEGREES RECEIVES SILVER AT PRESTIGIOUS SIP AWARDS
Ten Degrees is very proud to receive Silver status in the in the Spirits Product Category (Gin) at the highly prestigious USA based SIP awards. We were also very pleased to gain Bronze in the highly competitive Individual Bottle Design Category. Ten Degrees was also the only Channel Islands gin brand to receive recognition at this award.
Competing with 976 other spirit and mixer brands from across the globe, success in the SIP competition is truly a massive achievement for Ten Degrees. Not only do we get recognition for the product’s unique and distinctive taste and innovative dual vacuum distillation and fractionation process, but we also get unprecedented market exposure to the highly lucrative USA market. Here we intend to make great strides in selling Ten Degrees in a number of key American States.
Also, significantly the SIP Awards are different to other competitions in that it is the only international spirits event levelling the playing field for established brands and newcomers alike by enlisting consumers as judges. By cutting out the middlemen, so to speak, the competition aims to bring spirits to the people, truly reflecting the tastes and preferences of the consumer rather than that of the industry. This all adds to extra authenticity and genuine endorsement of Ten Degrees as a product.
‘Achieving Silver in the taste competition and Bronze for the innovative bottle design is excellent news for us here at the distillery. Our brand is very new and to do so well against all the global competition is phenomenal. It also plays testament to all the hard work put in by our team into the development of the gin.
With Ten Degrees gin we continually receive feedback that people love the taste of our gin. We have a highly unusual and innovative vacuum distillation and fractionation process that allows to extract the more pronounced yet delicate flavours from each of six botanicals.’
Ross Gledhill White Rock Managing Director
With the bottle design and label, the emphasis right from the very start was on creating a look and feel that would be instantly recognisable anywhere, be it a supermarket or a sophisticated cocktail bar.
Depicting a prism separating light into its component parts, the design makes reference to the fractionation production process where each of the six botanicals that make up the gin are split into 13 different fractions based on their aromatic oil chain. The logo also incorporates a spot UV design that will make it easily recognisable in a low lighting bar environment.
This is not the only award we are entering this year with the gin submitted into the Gin Masters Global, International Wine and Spirit Competition and China Wine & Spirit Awards competitions. We also received recognition for our gin from Susy Atkins, the Telegraph newspaper’s well-respected gin expert in a recent article looking at gins from Guernsey. She praised Ten Degrees for being “fresh and lively, with a slight sweetness balanced by the bergamot’s sharper twist and kaffir lime’s exotic note’.
The future looks bright and successful for Ten Degrees gin.