MAJOR UK SALES WIN FOR WHITE ROCK BREWERY.
Locally based White Rock craft brewery and distillery has secured a major sales win to supply leading UK bar and restaurant chain, Stonegate Pub Company. This is a considerable game changer for the brewery, securing access to Stonegate’s substantial estate.
White Rock’s range of distinctive craft beers, including Wonky Donkey, Lost Tourist and the newest brew, Scapegoat, will soon be available on tap across hundreds of UK pubs. A similar deal for the company’s gin is also in the pipeline. It’s not just great news for the brewery but also for Guernsey too. It means a local company with distinctive Guernsey centric brands will be exporting to the UK, giving the island excellent national exposure.
Commenting, Ross Gledhill, brewery MD said:
Getting the beers into the Stonegate pubs and restaurants is a major game changer for us. Stonegate is the second largest managed pub operator on the UK high street (as of Sep. 2017) and has over 690 pubs and restaurants across Britain. These include well known pub brands such as Yates, Slug and Lettuce, alongside more traditional formats. We started off as a local craft ale producer but always wanted to upscale production and go global. This is an important and significant first step in exceeding our objectives.
Mr Gledhill added,
‘Stonegate were particularly impressed by our overall brand identity and flavour profiles which sit perfectly alongside their own placement as providers of quality ales. Our ales are inspired by traditional recipes but adapted and modernised to create an infusion of flavours with real depth and originality.
They loved the imagery of our brands such as Wonky Donkey, Lost Tourist, Loosehead and Pa’s Stout. They have also closely followed our media coverage generated by the brand and kept an eye on our social media approach, all important aspects in developing and showcasing our brand’.
The move to increased UK distribution of our products is a perfect continuum on what is the White Rock story. The brewery was only founded in 2013 and despite intense competition, both locally and nationally, has built a product range that appeals to a very strong customer base.