WHITE ROCK TO SUPPLY LEADING CHAIN.
GUERNSEY'S White Rock craft brewery and distillery has secured a major sales win to supply leading UK bar and restaurant chain Stonegate Pub Company.
White Rock's range of craft beers, including Wonky Donkey, Lost Tourist and the newest brew, Scapegoat, will soon be available on tap across hundreds of UK pubs.
A similar deal for the company's gin is also in the pipeline. Describing the deal as a 'game changer', brewery MD Ross Gledhill said Stonegate had more than 690 pubs and restaurants across Britain. ' These include well-known pub brands such as Yates, Slug and Lettuce, alongside more traditional formats. We started off a local craft ale producer but always wanted to upscale production and go global. This is an important and significant first step in exceeding our objectives,' added Mr Gledhill.
'Stonegate were particularly impressed by our overall brand identity and flavour profiles, which sit perfectly alongside their own placement as providers of quality ales.
Our ales are inspired by traditional recipes but adapted and modernised to create an infusion of flavours with real depth and originality.
'They loved the imagery of our brands such as Wonky Donkey, Lost Tourist, Loosehead and Pa's Stout. They have also closely followed our media coverage generated by the brand and kept an eye on our social media approach, all important aspects in developing and showcasing our brand.'
As well as being good news for the company, White Rock said that the deal would give the island national exposure through the exporting of distinctive Guernsey-centric brands to the UK.